One of the most prevalent and sustained trends over the past few years has been the rising popularity of pink. Whether you call it Millennial Pink, Tumblr Pink, or Scandi Pink, this surge in enthusiasm for the color extends beyond clothing and into the realm of cosmetics, interior design, and even food. The sale of rosé wine, for example, increased by 1,433% between 2010 and 2020. Naturally, jewelry design has been as affected by this development as every other part of the fashion industry. Rose gold, once a relatively uncommon choice, is now included in nearly 15% of all Christian Caine bridal designs, and nearly 20% of all fashion items, a big increase from just a few years ago. Rose gold, yellow gold alloyed with a higher ratio of copper to silver than is used in yellow gold, makes a unique statement when used on its own, or can add a delightful focal point when used to accent a design primarily of yellow or white gold. Pink gemstones also got a boost. Sapphire, tourmaline, topaz, and some ruby variations have all gained greater acceptance as both center stones and as accents. (Look for our next post all about pink, red, and purple gemstones.) From a designer’s point of view, it’s been fun working in a different palette, one that had been neglected—if not outright shunned—for far too long. At the moment this new-found love of all things pink shows no sign of slowing down, and whether it lasts another year or another decade, we’re all for it!